Climate Pledge Friendly is Amazon's green badge for climate-conscious products. CPF does not accept self-declaration — a product must hold a recognised third-party certification or programme to earn the badge and dedicated traffic placement.
Pick the carbon footprint, recycled content, forestry or efficiency pathway for your category.
Complete product carbon footprint measurement or recycled content evidence.
A recognised certification body audits and issues the certificate.
The badge appears on your listing and enters CPF's dedicated traffic placement.
The badge works on traffic, conversion and compliance at the same time
Buyers can filter by Climate Pledge Friendly, putting badged products in a dedicated storefront
A third-party badge lowers purchase hesitation and lifts conversion on green-conscious buyers
Carbon and material data built for CPF can be reused for ESPR, PPWR and other EU requirements
CPF does not accept self-declaration — it requires a recognised third-party certification or programme
Product carbon footprint to ISO 14067 and third-party verification, e.g. via Carbon Trust or ClimatePartner
GRS, RCS and similar recycled content standards for textiles, packaging and consumer goods
FSC and responsible forestry standards for paper, wood products and furniture
Amazon's own programmes such as Compact by Design, which assess packaging and shipping efficiency
End-to-end support, from pathway matching to badge rollout
Review ASINs and materials to identify applicable pathways
Collect energy and material data and complete the calculation
Support the certification body audit and obtain the certificate
Submit to Amazon and display the badge on your listings
Leave your details to get an applicable certification pathway and estimated timeline