The PPWR is the EU Packaging and Packaging Waste Regulation. It imposes recyclability, recycled content, minimisation, hazardous-substance limits and harmonised labelling requirements on all packaging placed on the EU market — imported packaging included.
The PPWR enters into force, replacing the old Packaging Directive.
Requirements apply in full — imported packaging included.
Recycled content and design-for-recycling thresholds rise step by step.
Phased targets tighten further — packaging must keep evolving.
From design to labelling — the whole packaging lifecycle is now regulated
All packaging must meet recyclability performance grades, with non-compliant formats progressively restricted
Plastic packaging must meet staged minimum recycled content targets
Over-packaging and empty space are capped, with explicit limits for e-commerce and grouped packaging
Food-contact packaging is subject to strict limits on per- and polyfluoroalkyl substances
Material identification, sorting guidance and data carrier labels must follow a harmonised format
Several single-use plastic packaging formats are banned or restricted, requiring reuse alternatives
From packaging inventory and gap analysis to remediation and registration
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